Category Archives: News

Chinese Delegates Visit New Image Group

delegation_lgChinese Delegates from Guiyang City visited New Image this month. The General Manager of New Image, Guy Wills, introduced to the delegates the history of New Image and also emphasized the importance of the trade between China and New Zealand. Secretary of Guiyang Municipal Party Committee Chen Gang and the delegates said New Zealand dairy products were highly regarded among Chinese consumers and they also showed very strong interest in New Image’s health products. Mr. Chen said the friendship between China and New Zealand is long-lasting and wished New Image a greater success in Chinese market.

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New Image Approved By CNCA As Certified Infant Formula Manufacturer For China

New Image International’s factory has been officially approved by the Certification and Accreditation Administration of the People’s Republic of China, as per the Provisions on the Administration of Registration of Foreign Enterprises Producing Imported Food (AQSIQ Decree No.145), Official approval for New Image International as an infant formula manufacturer was announced on 25th July, 2014.

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New Image Group Signs With Bear Dairy

bear_lgNew Image Group and Bear Dairy (Shanghai Newer Biotechnology Limited) have signed a strategic cooperation agreement in Shanghai. A conference was held on Shanghai “Changshou” Cruise to celebrate the signing of the agreement. The conference invited a number of VIPs including Infant Nutrition Council CEO Jan Carey, Health Department Director of Ministry of China Human Resource and Social Security, and the President of the Association of China Nursery. Shanghai Newer Biotechnology Limited is based in Shanghai. its distribution covers over 20 provinces in China. Newer promotes breast feeding and has achieved great success in nursery training in China. The agreement includes Shanghai Newer becoming an exclusive distributor of New Image brands, Bear Blithe and Bioshine. Also Shanghai Newer and New Image will establish a research laboratory in New Zealand for scientific research. The signing of the agreement is an significant step for both companies to work strategically and develop China market together.

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Report On New Zealand’s Dairy Food Safety Regulatory System

The New Zealand Government Inquiry has today released to the public its Report into the Whey Protein Concentrate Contamination Incident which occurred earlier this year. The report was released at 12 Noon Wednesday 11th December 2013.

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New Image Group Presents Baby Steps TM Goat Infant Formula Range At Hong Kong Baby Products Fair 2014

hk_expo_standNew Image Group will be attending the Hong Kong Baby Product Fair as part of New Zealand’s official presence at one of Asia’s most important trade events in 2014.

Organized by Hong Kong Trade and Development Council, Hong Kong Baby Product Fair attracts over 400 exhibitors and over 25,000 visitors. The event will be held at Hong Kong Convention and Exhibition Centre from 6-9 Jan 2014.

New Image will be showcasing its new goat milk infant formula brand BabySteps at the show. BabySteps goat infant formula range is made using premium goat milk. It is also wet-blended with balanced nutrients. This high quality baby formula provides babies with nutrients needed to support healthy growth.

Sunshine Lai and Brett Taylor will represent New Image Group at the event. You are welcome to email to make an appointment during the event. Please contact or visit New Image Group at Booth 3Con-066 during the event.

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