Category Archives: News

New Image Launches IQ TM Products Range In China

IQ_cansNew Image Group initially launched its IQTM brand infant formula range through New Zealand direct selling network in 2011. In 2013 IQTM products officially entered Chinese market and became a key brand in both China and New Zealand markets. New Image Group also launched IQTM IPI, IQTM Gold, IQTM Nutritional ranges for different life stages. The product range covers early childhood nutritional, children nutritional, pregnancy nutritional and general adult nutritional. With the over 30 years’ experience New Image is dedicated to providing New Zealand premium dairy products for all families around the world.  

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New Image Signs Deal With HuNan ZhongHe

symbiotics_setThe New Image Group and Hunan Zhonghe Technology Co., Ltd. signed an agreement to set up SenBiao (Hunan) Foodstuff Co., Ltd., to be the exclusive agent in China for the New Image Brand called Symbiotics®. SenBiao (Hunan) Foodstuffs Company is opening offices in Shanghai and Beijing.

New Image Group is a NZ based dairy and Nutraceuticals Company with world leading technology in infant formula and colostrum based products. The company operates its own milk powder dryer near Auckland and works closely with a research team at Auckland University developing and refining colostrum based products to strengthen human immune systems and incease stem cell production.

The Hunan Zhonghe Technology Co., Ltd. is an agricultural technology company, manufacturing “whole grain” products. One of its plans is to develop “Vegetable protein + animal protein + dietary fiber” product which is highly appraised and supported by Mr Yuan Longping, a well-known microbiologist and the father of hybrid rice in China

The Symbiotics® products range includes infant formulas made from bovine and goats milk, a 50-Plus product for strengthening the immune systems and restoring vitality to older adults and Recovery Pro for restoring the energy after a major surgery. Symbiotics is one of the world’s major brands of quality colostrum products.

In September 2012, the New Image Group Chairman, Mr Graeme Clegg and the deputy Chairman, Mr Alan Stewart visited Beijing. During the visit, they had some in-depth discussions on the national food health and safety topics, with the China’s dairy industry experts. They also introduced the outstanding achievements of New Image in scientific research on infant formula, colostrum supplements and related products. The experts have given their approval for the prospects of the New Image products in China.

Following these discussions SenBiao Hunan Foodstuffs is planning to begin trials of its 50-Plus and Recovery Pro products at several of China’s leading hospitals to demonstrate the effectiveness of these products.

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New Image GM Appointed To Infant Nutrition Council

inc_logo_lgToday the Infant Nutrition Council (INC) announced it is broadening the make-up of its board to ensure it is more representative of the entire infant formula supply chain in Australia and New Zealand – including manufacturers, marketers and brand-owners.

The new board members are Guy Wills, General Manager of New Image Group, and Michael Teen, General Manager Innovation at Westland Milk Products. They join Board members from Abbott Australasia, Aspen Nutritionals, Bayer, Fonterra, Heinz, Nestlé and Nutricia.

The Board has also elected a new Chairman, Mr. Reece Prewett, Director of Formulated Foods, Fonterra Co-operative Group, the largest processor of milk in the world. Mr. Prewett said that the changes to the Board ensured that INC will continue to represent the infant formula industry in Australia and New Zealand.

“The industry ranges from multinational food and dairy companies through to a growing number of local manufacturers and brand-owners selling infant formula both in their home markets and exporting to countries such as China. INC includes members from all these backgrounds and together they handle more than 95% of the infant formula volumes sold in Australia and New Zealand.

“It is critical that the infant formula industry has a united voice that works to promote and protect its interests in the development of policy and enforcement of regulation. INC is well placed to achieve this through its self-regulatory codes.”

Jan Carey, chief executive of the Infant Nutrition Council, said that the decision to enhance industry representation at the Board level is a positive step. “INC’s role has traditionally been in the marketing and regulation of infant formula in Australia and New Zealand. But due to the number of new members who are exporting locally produced infant formula products, we have broadened our strategy to include focus on the integrity of the full supply chain.

“We will continue to work with government and regulatory bodies on all issues that may impact manufacturers and suppliers.”

Next week many of INC’s members will be attending the Shanghai Baby Expo – the world’s largest baby, children and maternity expo.

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Baby Steps TM Product Launch Highlights

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New Image NZCTA Awards

Last May New Image Group was informed that we had been short-listed for one of the Awards at the HSBC NZCTA China Business Awards 2013, held at the Langham Hotel in downtown Auckland.

Entries in the awards were from large corporates as well as small-to-medium enterprises and across a range of industries including wine, dairy, honey, architecture and design, education, banking, tourism, TV and film.

New Zealand Prime Minister John Key (recently returned from leading a mission to China), was present to congratulate the Award winners and celebrate the progress that New Zealand companies have made in forming strong relationships with Chinese partners. Also attending was the Chinese Ambassador to New Zealand His Excellency Mr. Xu Jianguo and other diplomatic staff.

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